Lascada Stationery

Lascada is a TSA approved makeup line approved for traveling. The purpose of the makeup is for on the go women who want a natural look. The identity was first created by using hand written typography. The keywords swift and feminine really guided the initial sketches. In the stationary designing, the use of the silver foil represents the “make up” on top of the paper. Incorporating natural paper and brown color helps reflect the natural feel of the makeup. Through the use of a grid, I was able to achieve a cohesive layout that brings the design all together.